”Digital Marketing” is the term we people defines it as the platform for marketing in our modern world i.e. Digital marketing. It’s is same as in the traditional marketing ,we used newspaper and radio to publish our product ,the same way in digital marketing uses internet for advertising one’s product. It gives a stage for promotion of products or brand via one or forms of electronic media. Digital media is everywhere. Consumer can access information wherever, whenever, however they wanted .People “the target consumer” for a brand gets more influenced by the other customer’s reviews which they will see as the comments for a particular product. Even the customers get more influenced by those comments and offers that are tailored to their anticipated needs. What does it take? Managing complex customer relationship across channel –both digital as well as traditional responding ...