”Digital Marketing”   is the term we people defines it as the platform for marketing in our modern world i.e.  Digital marketing. It’s is same as  in the traditional  marketing ,we used  newspaper  and radio to publish our product ,the same way  in digital marketing  uses  internet  for advertising one’s product. It gives a stage for promotion of products or brand via one or forms of electronic media.

Digital media is everywhere. Consumer can access information wherever, whenever, however they wanted .People “the target consumer” for a brand gets more influenced by the other customer’s reviews which they will see as the comments for a particular product. Even the customers get more influenced by those comments and offers that are tailored to their anticipated needs.

What does it take?

Managing complex customer relationship across channel –both digital as well as traditional responding to and initiating dynamic customer interactions and extracting value from big data to make better decision faster.

Knowing   just your customers is not enough, you must know them better than anybody else in the marketing industry that can be your competitors which helps one to shine in the crowd. Knowing your customers helps the organisation to   communicate   with them   where, when and how they are must receipted to your message .For doing  this ,you need a consolidated  view of customer preference and expectation across all channel  not just digital .

The speed and immediately of digital combined with the Advanced analytics makes it possible to measure, monitor and test campaign performance on the fly, to learn what works and doesn’t work. This improves the customer experience marketing .

Challenges

Different from our traditional marketing in that it uses channels and method that enable an organisation to analyse marketing campaign Proliferation of digital channel consumer uses multiple channel and a variety of digital devices with different protocols specification and interfaces .This makes it hard to manage digital marketing efforts.

Competition is intensifying .That’s because digital channels are relatively  cost effective compared to traditional media, such as print ,making them within reach of practically every business like putt all the hoarding throughout the city ,giving advertisement to leading newspaper etc. Whereas in digital marketing at once you can reach out to all your target customers.

Exploding data volumes. When consumer’s use digital channel, they leave behind huge trail of data .Unfortunately digital data is often not integrated with data from operation and business activities.

As a result may business try to find the right data for making the best strategic and tactical decisions.

Advantages

 The Digital Marketing helps to create a 3Cs –“Consistent”, ”Coordinate”, ”Customer Experience”  that will move customers along in their buying cycle. By observing their online behaviour like surfing, observing their social networking site (Twitter, Facebook, Instagram etc).Digital marketing is more cost efficient than tradition marketing methods.

Career in Digital Marketing

Every organisation are adapting themselves to digital revolution “Digital Marketing” is the future. Right now there is a huge scope in Digital Marketing field ,it’s a more promising career in the coming future.

Digital marketing has seen an exceptional growth in past 2-3 years and many more to come, it proposes  a massive field and has abundant opportunities  for example in following field:

1. ·       Mobile marketing
   ·       Social media Marketing
   ·       Email Marketing
   ·       Search Engine Marketing
   ·       Digital Analytics Marketing
   ·       SEM
   ·       Web analytics
   
   
   
   There are multiple institutes who can provide courses on Digital Marketing as well as there are many companies who provide consultancy on digital marketing. There is a company ‘VM3 Tech Solutions LLP (www.vm3techsolution.com) who provides similar kind of Services. This company also has educational product ‘Learning Telescope’ (www.learningtelescope.com), which is aggregation platform for educational institute and courses. They are likely list more digital marketing courses on their portal, where you can compare and contact multiple institutes through common enquiry form.